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How to participate?

Step
01

Sign up to our newsletter and
spin to win your exclusive IFA
benefits.

Step
02

Place your order using the
exclusive IFA early bird code. (*J15 Pro Ultra's preorder will start in early October.)

Step
03

Enjoy your IFA benefits*
3-Year Extended Warranty
Dedicated Customer Support
Secret Gift Pack

*IFA Benefits will be granted to customers who place an order from September 6 to October 10 using the exclusive IFA code. If you have any questions, please feel free to contact us.

New Products, New Surprises

Eureka J15 Pro Ultra

Literally Everything You Want
From a Flagship

+ Learn More About Eureka J15 Pro Ultra
Powerful Suction of 16,200 Pa

The self-developed aluminum fan structure delivers a maximum vacuum suction of 16,200 Pa, effectively cleaning deep into floor crevices and carpets, with a household debris removal rate of 99%*.

*The data provided is based on tests conducted by Eureka Lab and actual performance may vary. Debris tested includes corn kernels, cereals, and crushed chips.

Cut Through Hair Wrap with FlexiRazor™

The FlexiRazor™ blades efficiently cut hair from the brush roll when the machine returns to the base station. The high-density blades operate at 400 times per minute with a 4 mm reciprocating vibration, reducing hair entanglement by 99%* to make manual maintenance unnecessary.

*The data provided is based on tests conducted by SGS Lab, and actual performance may vary. According to SGS test data, the entanglement rate for dog hair is 0%, and for 10cm human hair, it is 1%.

Compact and Functional Base Station

The Eureka J15 Pro Ultra's base station is 17.4% more compact, featuring a 4 L clean water tank, a 3.4 L dirty water tank, and a 3 L dust bag, supporting up to 75 days* of use without replacement.

*Performance and capacity data are based on Eureka Lab tests; actual performance may vary.

Eureka E20 Plus

Easy As Ever. Stronger
Than Ever.

+ Learn More About Eureka E20 Plus
Transparent Bag-Free Base Station

A transparent bag-free base station design allows you to empty the dust tank with the press of a button. Stop worrying about bursting an overfull dust bag and eliminate the need to buy replacement bags.

Multi-Cyclonic Dust Collection

Incorporating a 13-cone structure, multi-cyclonic separation technology combines with powerful centrifugal force, generated by the suction during dust collection, to separate 98%* of dust and dirt before they reach the filter.

*The data provided is based on tests conducted by Eureka Lab and actual performance may vary.

8000 Pa Powerful Suction

A self-developed motor allows the E20 Plus to deliver an impressive 8,000 Pa of suction power—a 100%* improvement over the previous model.

*Comparison based on suction capabilities of the Eureka E10s model.

IFA 2023 Throwback

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About Eureka

Eureka has been working hard to make cleaning easier for over 100 years.
Your toddler has spilled their breakfast for the umpteenth time; you instinctively grab your
Eureka vacuum to deal with the explosion of cereal. On your way to grab your favorite vac, you
ever stop and think, “Hey, what’s Eureka been up to?”
Well, we’ve been working on perfection since 1909, that’s over 100 years dedicated to ideas
and innovations. With that much time under our belts, you can trust our vacuums to make
your house look brand-spanking new.

More +
1909

Founded in Detroit
by Fred Wardell

Founded in Detroit by Fred Wardell
1915

A Eureka vacuum
wins Grand Prizeat
the San Francisco
International Exposition

A Eureka vacuum wins Grand Prizeat the San Francisco International Exposition
1960

Ventured beyond vacuums
to produce a thermal battery
for NASA and the first US
product electric car

Ventured beyond vacuums to produce a thermal battery for NASA and the first US product electric car
1974

Purchase by
Electrolux

Purchase by Electrolux
1982

TIME Magazine names
Mighty Mite top 10

TIME Magazine names Mighty Mite top 10
2008

Envirovac that helps
consumers achieve
a greener clean

Envirovac that helps consumers achieve a greener clean
2009

Eureka celebrates
100 years of
innovation!

Eureka celebrates 100 years of innovation!
2023

Eureka E10s

Eureka E10s